Panel Discussion on 'Misfortune at the Bottom of the Pyramid: The State of Rural Demand in India'

Panel Discussion on 'Misfortune at the Bottom of the Pyramid: The State of Rural Demand in India'
Friday, 11 October 2019 Add to Calendar 2019-10-11 16:00:00 2019-10-11 18:00:00 Asia/Kolkata Panel Discussion on 'Misfortune at the Bottom of the Pyramid: The State of Rural Demand in India' Panelists: Himanshu, Associate Professor, Jawaharlal Nehru University, Centre for Economic Studies and Planning Harish Damodaran, Rural Affairs and Agriculture Editor, The Indian Express Kunal Bhardwaj, Vice President of Business, Ninjacart (formerly at Marico and Britannia) The discussion will be moderated by Rohit Chandra, Fellow, Centre for Policy Research. About the Discussion: India is in the midst of an economic slowdown. In the last few months, the collapse of rural demand has emerged as one of the most concerning developments amidst this larger slowdown. But rural demand itself is poorly understood. What are consumers in rural India buying? How much of the broader health of corporate India [particularly in the Fast Moving Consumer Goods (FMCG) sector] is dependent on rural consumption? How do companies deal with downturns in consumption? Has the nature of rural consumption changed in the last decade or two? When and how does this start affecting the economy more broadly? What measures should governments and companies take to address this downturn in consumption? The Centre for Policy Research (CPR) is hosting a panel discussion with experts who have engaged with the rural economy and FMCG markets in depth to address and hopefully answer some of these questions. Please RSVP at president.cpr@cprindia.org. The seating at the venue can accommodate up to 60 people on a first come first serve basis. Conference Hall, Centre for Policy Research
4:00 pm to 6:00 pm
Conference Hall, Centre for Policy Research

Panelists:

  • Himanshu, Associate Professor, Jawaharlal Nehru University, Centre for Economic Studies and Planning
  • Harish Damodaran, Rural Affairs and Agriculture Editor, The Indian Express
  • Kunal Bhardwaj, Vice President of Business, Ninjacart (formerly at Marico and Britannia)

The discussion will be moderated by Rohit Chandra, Fellow, Centre for Policy Research.

About the Discussion:

India is in the midst of an economic slowdown. In the last few months, the collapse of rural demand has emerged as one of the most concerning developments amidst this larger slowdown. But rural demand itself is poorly understood. What are consumers in rural India buying? How much of the broader health of corporate India [particularly in the Fast Moving Consumer Goods (FMCG) sector] is dependent on rural consumption? How do companies deal with downturns in consumption? Has the nature of rural consumption changed in the last decade or two? When and how does this start affecting the economy more broadly? What measures should governments and companies take to address this downturn in consumption?

The Centre for Policy Research (CPR) is hosting a panel discussion with experts who have engaged with the rural economy and FMCG markets in depth to address and hopefully answer some of these questions.

Please RSVP at president.cpr@cprindia.org. The seating at the venue can accommodate up to 60 people on a first come first serve basis.